Tino Rossi

Tino Rossi is President of Swing Strategies, where he advises Fortune 500 companies, advocacy organizations, and coalitions on complex public affairs, political, and reputation challenges.

Over more than a decade in public affairs and political consulting, Tino has helped lead statewide ballot measure campaigns, independent expenditure programs, corporate public affairs efforts, and stakeholder coalitions throughout California. His work spans strategy, messaging, coalition building, paid media, and grassroots engagement, with a particular focus on bringing these disciplines together into integrated campaigns.

Tino has served in senior roles on 10 successful statewide ballot measure campaigns, including major efforts to defeat property tax increases, secure dedicated funding for healthcare, and strengthen public safety laws. Beyond the ballot box, he has advised companies and coalitions through some of California’s most consequential legislative, regulatory, and public affairs challenges.

Tino has also helped develop and lead major independent expenditure programs on behalf of California’s business community, including his work with the California Alliance of Family Owned Businesses, supporting efforts to elect candidates at the state and local levels throughout California.

At the heart of Tino’s work is a passion for coalition building and finding common ground among organizations and individuals with different perspectives. He has worked with leaders across business, labor, healthcare, public safety, nonprofit organizations, local government, and community groups to build partnerships around shared goals.

A Bakersfield native, Tino was born and raised in California’s Central Valley and attended California State University, Fresno, where he now serves on the President’s Council. He lives in El Dorado Hills with his wife, Lauren, and their identical twin boys, Lucca and Leo.