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Ballot Measures Campaigns

33 Statewide Initiatives Across 5 States with a 88% Win Rate

We win tough campaigns.
88-34-percent-graph our win rate Industry standard win rate 88% 34%
More than two-thirds of all statewide ballot measures fail at the ballot box.
We achieve overwhelming success by following a simple principle: we won't waste a client's resources on a losing campaign.
We provide strong strategic leadership.
We manage dozens of surveys every year.
Research Drives Strategic Decisions
Over the past 30 years, we have fielded hundreds of surveys for ballot measure campaigns. Beyond shaping strategy and messaging, research is the definitive tool we use to assess a campaign’s viability. Throughout the campaign, we conduct multiple surveys as a pulse check — ensuring we stay on course to victory while continuously refining our strategy and messaging.
We are expert at direct mail.
Direct Mail Campaigns
Direct mail campaigns remain one of the most effective ways to deliver targeted messaging to key voter segments. We have crafted thousands persuasive, research-driven mail pieces that break through the noise, ensuring voters receive clear, compelling arguments that move the needle. By leveraging proprietary voter modeling data, we refine our audience targeting and messaging to maximize impact.
Linear and Connected TV
A winning campaign requires reaching voters where they are — on both traditional and digital platforms. We design high-impact television ads that run across linear and connected TV, ensuring broad and precise reach. Our media plans are optimized for frequency and audience segmentation, allowing us to drive message retention and persuasion among undecided and swing voters.
We bring diverse constituencies together.
Coalitions
Building strong coalitions is critical to winning tough ballot measure fights. We are intentional with the coalitions we build — identifying and mobilizing trusted messengers who are best fit to amplify our message. We have built ballot measure coalitions in every election cycle for the past 20 years — developing a proprietary database of more than 5,000 organizations in California.
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