What We Do

Ballot Measures | Public Affairs | Political Consulting
With decades of experience, Swing Strategies delivers expert guidance for political and public affairs clients. Please contact us for case studies and examples of our work.

Campaign Management

 

It’s a matter of trust. When everything is on the line, we provide decades of experience managing winning campaigns — from statewide ballot measure fights and independent expenditure campaigns to legislative and public affairs battles. We deliver for our clients.

We provide a clear-eyed assessment to determine the probability of success. We craft personalized strategies that fit the unique conditions of each campaign. We execute every element with precision and provide various metrics to ensure we are on track for victory. And we jealously guard the brand reputation of our clients.

While we provide many services in-house, we also have decades-long relationships with industry leaders that we draw upon as part of our campaign management, including:

  • Survey and message development


  • Initiative drafting and political law compliance


  • Petition gathering

  • 
Lobbying


  • Policy research and academic studies

Advertising

 

Today’s fragmented advertising landscape requires refined messaging and a creative vision that is delivered with targeted precision. That is what we do.


At Swing Strategies, we produce award-winning television, direct mail, digital, and radio advertising that shapes the narrative of political and public affairs campaigns.

With more than 20 years of political advertising experience, we know how to deliver the correct message to the right audience. 

Earned Media

 

In a world where breaking news can be delivered in 280 characters, 60 seconds, or the click of a mouse, it is the clearest message delivered by the most credible spokesperson that gets noticed. 

At Swing Strategies, we value the importance of staying on message and delivering the correct message to the right audience. That’s why we provide expert media training sessions to our clients before reporters start calling. 

We have served as the on-the-record spokesperson for our clients while also working behind the scenes to frame the narrative, determine the most persuasive messenger to author op-eds and letters to the editor, and organize press conferences and interviews. 

Grassroots Advocacy

 

The importance of an organized grassroots effort to swing tough public affairs and political campaigns cannot be understated. 

Managing an organized ground game that leverages personal relationships, utilizes hard-working volunteers, and energizes the community to participate in door-to-door canvassing, local meetings, texting, phone banking, press conferences and rallies is the key to unlocking a winning campaign. 

With a vast network of regional partners and local operatives, we can develop a strategic grassroots advocacy plan that sets us apart from many in the industry. 

Coalition Building

 

Relationships are key to building unbeatable coalitions. 

At Swing Strategies, our team has decades of experience building strong, bipartisan, diverse coalitions that provide legitimacy to our cause and bring home winning results. 

Our track record includes building coalitions for statewide ballot initiatives, public affairs campaigns and legislative proposals. Our connections extend across party lines and interests groups, including: business, taxpayer, good government, environmental, social justice, civil rights, agriculture, veterans, and housing advocates. We unite organizations and individuals that typically are on opposite ends of the spectrum, building coalitions that ultimately swing public opinion to our clients’ side. 

Data Analytics

 

The goal of an efficient campaign is not to communicate with every voter — just those who are going to vote and are persuadable. That’s why we use the most cutting-edge voter database software the market has to offer.

We begin by creating likely voter turnout scenarios that are updated throughout the campaign. We then perform basic segmentation for targeting voter advertising using demographic data from the voter file combined with consumer lifestyle data.

Utilizing survey research, we compile those results into the database and run regression predictive modeling to further segment the voter file and refine our target universes.

By using accurate, up-to-date information on individual voter demographics and trends, we ensure our clients are maximizing their campaign advertising dollars.